Business Solutions

You run an apartment complex with a parking lot or garage near a big university. Or, your company rents space in a building in a busy area of the city. No matter what you are or where you’re located, your parking spaces get filled by drivers with no business in your lot, and its impacting the people who really need those spaces. While you can put up as many “Restricted Parking” and “Tow-Away Zone” signs as you’d like, unless you have a registry of all allowed vehicles and a security team committed to checking license plates day in and day out, you aren’t going to make any real headway in keeping out the riffraff.

Marketing isn’t that different between business-to business companies and business-to-customer companies. Both types are trying to sell products or services; both types are trying to gain attention and spread awareness; and both types benefit from having fantastic visuals in their marketing campaigns. Visual branding is the practice of uniting everything your company stands for with a recognizable logo and visual theme. If you’re just starting out at developing your company logo, or if your old logo is tired and needs some updating, here are our top tips for breathing life into your visual brand.

Content marketing, otherwise known as native advertising and a variety of other names, is the hottest new thing in advertising strategy. Basically, it requires companies to forgo traditional forms of advertising (though not completely), like print ads or commercials, in favor of producing more valuable content that potential consumers enjoy and can actually benefit from.

Businesses who are trying to attract the attention of fellow businesses to make a profit often feel like they have a whole different ball game when it comes to marketing. After all, you are trying to advertise to whole companies instead of just the wallet-heavy individual consumer. Companies tend to be more discerning in their choices, and their accountants try their hardest to cut spending as much as possible, making it hard to get your foot in the door to show off the benefits of your products of services.