News, Tips, and Insights

Businesses who are trying to attract the attention of fellow businesses to make a profit often feel like they have a whole different ball game when it comes to marketing. After all, you are trying to advertise to whole companies instead of just the wallet-heavy individual consumer. Companies tend to be more discerning in their choices, and their accountants try their hardest to cut spending as much as possible, making it hard to get your foot in the door to show off the benefits of your products of services.

Unless you live under a rock, you’ve seen more than a few ice bucket challenge videos. However, just in case you somehow missed it, at the beginning of the summer the ALS association started the challenge on various social media websites to garner donations for the fight against amyotrophic lateral sclerosis (ALS), or more commonly known as Lou Gehrig’s Disease — a degenerative disease that affects motor neuron cells in the brain and spinal cord. The challenge asked participants to either donate to the ALS association to fund research into treatments and cures for the disease — or else dump a bucket of ice water over themselves for all the world to see. While more people chose to drench themselves with ice water than to donate to the organization, the program was still a definite win for ALS. The association certainly received more donations than they otherwise would have, but what is significantly more important is that the challenge informed virtually everyone on social media about the disease and programs to stop its progress. This was one of the most successful marketing campaigns for a non-profit in recent memory.

Cars have been used as advertisement space almost since the first cars hit the road. Cars are everywhere — a significant part of modern life — so it makes sense that companies would use cars to deliver their marketing messages. Custom car stickers are an inexpensive and highly effective way of attracting business — they can be subtle and powerful or eye-catching and memorable, depending entirely on the company’s marketing strategy. Just like a funny bumper sticker, car advertising sticks in the brains of fellow drivers, haunting their thoughts until they investigate a business further

For many parents, that day when their child goes to school for the first time, whether it’s pre-school, kindergarten or first grade, is a mixture of emotions. You’re so proud and happy of your baby, but you realize your “baby” isn’t your baby anymore — she’s a child who’s about to take her first big step into a wider world. It’s a tradition to take a “first day of school” picture, especially when it’s his first day ever, but you should do more than the typical to celebrate the new student in your family. Decorate your vehicle during and after the big day to celebrate.