News, Tips, and Insights

Marketing isn’t that different between business-to business companies and business-to-customer companies. Both types are trying to sell products or services; both types are trying to gain attention and spread awareness; and both types benefit from having fantastic visuals in their marketing campaigns. Visual branding is the practice of uniting everything your company stands for with a recognizable logo and visual theme. If you’re just starting out at developing your company logo, or if your old logo is tired and needs some updating, here are our top tips for breathing life into your visual brand.

Content marketing, otherwise known as native advertising and a variety of other names, is the hottest new thing in advertising strategy. Basically, it requires companies to forgo traditional forms of advertising (though not completely), like print ads or commercials, in favor of producing more valuable content that potential consumers enjoy and can actually benefit from.

Some television shows and movies only last in the public legacy because of their unforgettable cars and those cars’ unforgettable decorations. Car decals give cars personality and meaning beyond just their make and model; thus, filmmakers love putting some pizazz on their cars with fancy stripes or interesting stickers. From futuristic models to classic cars, here’s a list of the most famous and famously decorated cars in movie and television history.

Driving can be dangerous. You may be a safe and lawful driver, but there’s no telling what kind of drivers you’ll confront during any routine trip to the grocery store or during your commute to and from work every day. Too many drivers are rude or angry, and the road rage they exhibit places them and you in harm’s way. Although you can never predict exactly what you’ll encounter on the road, it is advisable to learn and put into effect a few tricks to mitigating road rage in your fellow drivers.